David Beckham is football's biggest commercial star, with a plethora of endorsements and advertisements.
## What happened?
He has been featured in multiple commercial spots during the World Cup, including ads for Verizon, McDonald's, and Stella Artois.
Beckham's marketing presence is unmatched, with some estimating he earns vast amounts of money from his various endorsements.
## Why it matters for David Beckham
His ability to earn money from endorsements has allowed him to maintain a high profile, even after his retirement from football.
Beckham's status as a global brand has been cemented by his numerous commercial deals, including his endorsement of Qatar Airways.
## What comes next?
As the World Cup continues, it is likely that Beckham will remain a prominent figure in football marketing, with his face appearing in numerous advertisements and commercials.
He has outdone himself in terms of earning power, with 2022 being the peak of his commercial success, and 2026 seeing him surpass that.
Beckham's commercial success is a testament to his enduring popularity and marketability, with him being one of the most recognizable figures in football.
And his appeal extends beyond the football pitch, with him being a popular figure in the United States, where he has lived and played for several years.
But what sets Beckham apart from other former footballers is his ability to maintain a high level of commercial success, even after his retirement from the sport.
So it is no surprise that he is considered one of the biggest football brands at the World Cup, alongside Cristiano Ronaldo and Lionel Messi.
Beckham's commercial deals have included partnerships with major brands such as Pepsi and Lay's crisps, and he has also been involved in several high-profile advertising campaigns.
He has been featured in an AI-generated Adidas World Cup ad with Hollywood star Timothée Chalamet, showcasing his enduring appeal and marketability.
Beckham's ability to earn money from endorsements has allowed him to maintain a high level of financial security, and he is widely regarded as one of the richest former footballers in the world.