David Beckham is everywhere at the World Cup. On 8 Jul, he was spotted at the USMNT game, and the day before, he attended the England game.
What's behind his ubiquity?
Beckham's love for Americana started when he was a kid, watching Knight Rider and The A-Team. He first visited the US at 16, on a soccer tour to Dallas.
How does he connect with Americans?
As a fellow Brit, you can't help but marvel at Beckham's ability to transcend cultures. He's been coming to the States for years, long before his move to LA Galaxy in 2007.
Beckham flew to New York by Concorde the day after his infamous red card at the 1998 World Cup in France.
What's next for Beckham?
He's not just a soccer star; he's a cultural phenomenon. Beckham's prevalence in the US takes your breath away, with his face appearing in TV ads during commercial breaks.
The UK has done a lot worse when appointing its ambassadors to the US. Beckham is big, and his near ubiquity is down to his own unique qualities.
Why does he matter?
Beckham is an East Ender who loves Americana, and his manifest destiny is clear: a Brit living the American dream to the fullest. He's filling the blank space meant for a soccer star America can call its own.
On 8 Jul, Beckham was in Miami for Messi and Argentina's game, solidifying his position as the English face of the World Cup.