David Beckham is cashing in on the World Cup with multiple advertisement appearances, set to earn him £19million.
The former England international will star in commercials for brands like Lay's crisps and Adidas.
What happened?
Beckham's advertisements will be featured throughout the tournament, despite never reaching the final on the world's biggest stage.
He earned 115 caps for England but only reached the quarter-finals of the World Cup.
Why it matters for David Beckham
The 51-year-old's net worth is already £1.185billion, according to the Sunday Times Rich List.
This wealth is shared with his wife Lady Victoria, who also owns a luxury fashion label.
What comes next?
Beckham's most lucrative deal came with LA Galaxy in 2007, where he earned £4.9m a year.
He left the club after six seasons and joined Paris Saint-Germain on a free transfer.
Beckham is now the co-owner of Inter Miami football club, which has contributed to his massive wealth.
The majority of Beckham's wealth has been accumulated post-football, with a massive chunk coming from his co-ownership with Inter Miami.
He will add even more to that figure with his World Cup escapades, starring in commercials for brands like Home Depot, McDonald's, the Bank of America and Stella Artois.
Market analysts predict that Beckham will earn a whopping £19million for his many endorsements at the World Cup.
Marketing Made Clear said: "Brands work with Beckham because he is dependable and recognisable."
Beckham's professional career was also lucrative, starring for Manchester United, Real Madrid, LA Galaxy and Paris Saint-Germain.
He earned around £90,000-a-week at Old Trafford and joined Madrid in 2003 for a whopping £32m.